There are multiple clothing companies which are servicing the fishing industry at the moment. Obviously the big boys like Korda, Nash, Ridgmonkey & ESP are right up there in producing we the best standard of clothing. These are big, brilliant companies that have done so much for anglers over decades and we should all appreciate them. Then there are companies like Wofte, Kumu & others who produce premium bank side clothing and loungewear at premium prices and hats off to them for doing so. We felt there was a gap in the market to sit in the next price bracket down whilst also providing as good of a garment as you'll find which makes our range more accessible to the whole angling community.

We decided on Wear Kraken as a company name about because as anglers we go fishing and dream of catching that mythical monster of the deep. Whether that be a target fish or an unknown, it keeps the fire burning inside. What is swimming around out there? Is it near my bait? Then you get the one toner - what is it? Is it the one? It’s the reason we go in all weathers, every season all year round. The Kraken is a mythical monster of the deep! It may seem odd for a brand specifically aiming at carp anglers but how many companies can come up with innovative variations of a carp in a logo? We wanted this to look simplistic in design but in keeping with the quality of the garments, premium in feel and we think we've achieved this. We hope you agree...